Search engines are still here but platforms supported by artificial intelligence are fast becoming the gatekeepers of e-commerce decisions. It is necessary that your brand is visible, structured and referenced in the responses coming from these tools.
GEO comes to the rescue here. Generative Engine Optimization (GEO) is quite different from Search Engine Optimization (SEO). GEO is the practice of optimising your brand, products, content and reputation.
It is to help artificial intelligence assistants find, understand and recommend your brand. E-commerce brands can no longer ignore GEO. This is because of multiple reasons. Let us take a look at some of these in this article.
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E-commerce brands cannot ignore GEO for these reasons
1. Organic search clicks are dying
Zero-click content, especially from artificial intelligence-supported platforms, is reducing the need for search engines.
2. Shopping decisions are becoming part of discussions
The entire discovery-to-decision funnel is being compressed into a single artificial intelligence-generated response.
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3. Brand loyalty is up for grabs
Tools supported by modern technology do not care about your brand legacy. They recommend brands that match the prompts.
