(C): Twitter
The comeback that the world has been waiting 3 years to see is finally coming into form with YG Entertainment announcing their next musical project in the first leg of their Deadline World Tour. Such an astute disclosure is a big deal in the eyes of the loyal fans of the group who have been waiting patiently all year since 2025 to get new material.
YG Entertainment says that BLACKPINK will release their new song at the first concerts of their world tour on July 5th and 6th in the Goyang Sports Complex Main Stadium in Seoul. This All Access Special Live Premiere is a radical break with the digital-first release models, but they have shown that they want to give their audience unforgettable experiences.
The choice of the premiere dates of the new song by BLACKPINK turned out to be the product of long discussions in YG Entertainment. The management company understands the symbolic value of such a meeting with fans with new music material, and the beginning of the tour appeared to be the right platform for such an epic announcement.
Beautifully located in Goyang Sports Complex Main Stadium, the venue is particularly important in the entertainment sphere since many internationally popular performers, such as Coldplay, G-Dragon, BTS member J-Hope, SEVENTEEN, and ENHYPEN, have once held their concerts there. The venue of this soccer stadium can host large numbers of people, which shows how big the worldwide popularity of BLACKPINK is and how many people will be willing to see the release of this new song.
All tickets to the Seoul concert shows sold out within hours of being released, creating the need to add additional tickets with limited views so as to allow the number of fans to see it to fit into the tickets offered. This quick selling out proves the critical demand for the world tour and the prospect of new musical content from Jennie, Jisoo, Rosé, and Lisa.
Although the live performance is already guaranteed by the beginning of July, the industry analysts forecast that the official digital release of BLACKPINK’s new song will appear soon after the appearances in Seoul. Referring to the established trends in the industry of music production and the strategies of the previous releases of the group, one singles out Friday, July 11th, 2025, as the date of the most probable world digital release.
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This is concurrently ideal when aligned with the New Music Friday format in the world music Industry and the trend that has found its way as the main avenue whereby other significant releases are aiming at landing such a release on the charts. Releasing it on a Friday, BLACKPINK ensures that their new track proves to be the best on domestic and international charts, such as the Billboard Hot 100 and Billboard Global 200.
Even though it has been confirmed that the live premiere will be launched, particular information regarding the upcoming song is tightly kept secret. Yet to be revealed by YG Entertainment and by the group itself is the information about the title of the song, the musical genre, and conceptual direction, and the increased information about the accompanying music video
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