CRAVITY drops a new update: What do the concept photos of their second full length stand for?

The South Korean boy band ‘CRAVITY’ is organised under Starship Entertainment and widely recognised for blending high-energy performances with the emotionally rich music of theirs. There are many boy bands in the K-Pop industry but they hold their unique place within the hearts of their fans since their debut in 2020. This nine member band rose to the sky high swiftly and earned the nickname as “Monster Rookies” because they lit the stage with their impactful entrance and lyrics. 

The Concept Photos of Second Album

It is an unavoidable ritual in the music industry or even in the entertainment industry to launch their upcoming projects through the creative posters or glimpse video that reflects their theme. Similarly, CRAVITY has also dropped their concept through a video of their upcoming second full length album “Dare To Crave” which runs for one minute and seventeen seconds. 

The video commences with a falling grape and a montage shot that wraps the whole world which is running faster and being affected by the pollution, everything is showcased in a quick  moment and it ends with a zoom out shot where all these clipping running on a TV. And they introduce us to one of the members of the band Sungmin followed by many who eat different types of grapes with an uncontrollable craving. The video goes off with the name of their band at the end card. 

It seems to be a global concept that would connect some trauma encountered everyday by the diverse range of population or may be an emotion of the whole world which shouldn’t be given up even at the saturation point. But it is believed to be more content and commendable with the theme and the music style. 

• Launch Date of “Dare To Crave” – 23 June 2025