(C) Bloomberg.com
Last updated on September 16th, 2023 at 08:28 pm
Thailand, renowned for its vibrant culture and breathtaking landscapes, is taking significant steps to revive its tourism industry, severely impacted by the COVID-19 pandemic. The Thai government, under Prime Minister Srettha Thavisin, has announced a new measure to grant temporary visa-free entry to Chinese and Kazakh tourists. This strategic move aims to accelerate the complete recovery of Thailand’s tourism sector, ushering in a wave of visitors and economic rejuvenation.
Effective from September 25, 2023, until February 29, 2024, Chinese and Kazakh tourists will enjoy visa-free entry into Thailand, presenting a golden opportunity for travelers to explore the country’s rich heritage and picturesque landscapes. Prime Minister Thavisin assured that all relevant authorities have been consulted to ensure seamless handling of the expected surge in travelers. This decisive step signifies Thailand’s commitment to restoring its vital tourism industry.
China, having established itself as a pivotal source of tourists for Thailand over a decade ago, contributed nearly 11 million visitors in 2019. This constituted a remarkable 27.6% of all arrivals before the COVID-19 pandemic swept the globe. However, with ongoing concerns that the number of Chinese tourists might not reach the initial target of 5 million due to stringent visa requirements, the government has introduced this visa exemption scheme to revitalize the sector.
According to the Tourism Authority of Thailand, approximately 1.4 million Chinese tourists visited in the first half of this year, underscoring the enduring allure of Thailand’s cultural and natural treasures.
The Thai government has set ambitious targets for tourism, aiming to draw 28 million international visitors and generate 1.4 trillion baht ($39.2 billion) in tourism revenue in 2023. This revival is considered paramount, as the tourism industry is viewed as “the only economic machine remaining that can be driven with hope to generate new income quickly for Thailand,” as aptly stated by Chai Wacharonke, a spokesperson for the Office of the Prime Minister.
Thailand’s economy bore the brunt of the pandemic as its tourism industry virtually collapsed. In 2019, the country welcomed approximately 40 million international visitors, contributing an estimated 1.9 trillion baht ($53.2 billion) in revenue. However, this revenue plummeted by more than 99% by 2021, according to data from the Ministry of Tourism and Sports.
In addition to the visa exemption scheme, the Thai Cabinet has approved a series of measures to address the nation’s economic challenges, including reducing electricity fees and diesel prices, and implementing a three-year debt relief program for farmers to alleviate the higher cost of living and other economic woes.
As Thailand opens its doors to Chinese and Kazakh tourists with visa-free entry, the nation stands poised to reinvigorate its tourism sector, offering travelers a warm welcome and a chance to explore the wonders of the Land of Smiles once more.
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