“Dubai Croissants” trend hits Jakarta cafes following viral cookie craze

The cuisine of Jakarta is experiencing a luxurious transformation. Just as the city catches its breath from the viral cookie craze that saw long queues for gooey, soft-baked treats, a new heavyweight has entered the ring: Dubai Croissants. The combination of this newest obsession is the buttery, flaky pastry with the rich and textured filling of the Middle Eastern bar of Dubai Chocolate. A unique combination of pistachio cream and toasted kunafa, this dessert fusion has quickly become the must-have dish in the city and the bakeries even have to limit the purchasing of the product because the demand is so high.

Jakarta Cafes Pivot to the New Craze

The speed at which Jakarta cafes have adopted this trend is unprecedented. Establishments like Don Bakeshop and NOB Coffee & Eatery have been at the forefront, pivoting their production lines to accommodate the complex preparation of Dubai Croissants. These pastries are more precise than the simpler viral cookies; the kunafa has to be crisp in the damp pistachio centre, enclosed in a honeycomb croissant network. ASMR crack tests are now taking over the social media feeds, with influencers cracking the golden crusts, to expose the green lava flowing inside, which are boiling huge volumes of foot traffic to these viral locations.

Dubai Croissants Set a New Standard

This fashion is an indication of the change to more intricate textures in the dessert market in Jakarta. The Dubai Croissants offer a sensory experience that goes beyond simple sweetness, blending savory, nutty, and sweet notes with contrasting crunches. As the viral cookie craze fades into the background, this sophisticated pastry proves that Jakarta’s appetite for global fusion innovations is stronger than ever.