IndiGo, the largest airline in India, this airline has entered into an exclusive partnership with Singapore Tourism Board (STB) that is expected to be a game changer in terms of travel consumption in India and Singapore. It is also the first strategic collaboration between STB and any airline in India, and the first strategic partnership between IndiGo and any national tourism organization.
The India-Singapore travel portal is already performing very well, and Singapore has been in the top three countries that Indians have been travelling to. As it has been shown in the recent statistics, over 500,000 Indian tourists came to Singapore alone in the first half of the current year, and this fact demonstrates the demand in connection between the countries of India and Singapore.
IndiGo Singapore Route Expansion Strengthens India-Singapore Travel Links
The partnership between IndiGo and Singapore Tourism Board has happened at a time when the air connection between the two nations is at a peak. At present, Singapore Changi Airport operates more than 270 flights weekly to 15 cities in India alone, which is the number of flights that can only make travel between Singapore and India more perceivable and come to reality.
The availability of IndiGo and its massive network has already brought a lot of relief in travelling between India and Singapore since direct flights to nine big cities of the country of India are available. Through the local and international flight routes of the airline, the commuters have the chance to connect conveniently with the local destinations as well as the destinations present in other locations, to sightsee Singapore, Vietnam, etc.
IndiGo will also launch its Skybusiness product, the IndiGo Stretch, into India-Singapore travel routes under this long-term alliance. The new facility will commence in Singapore to two giant cities, such as Delhi and Mumbai, in India. They ought to do it on the 9 of August, which will be the time that Singapore is celebrating its National Day since it is the one launching it.
‘Untold Singapore’ Campaign Promotes India-Singapore Travel Tourism
This collaboration would be for one year, and it will incorporate the initial advertisement campaign of Special Singapore, which targets the Indian population to show only the specialties of Singapore. This is a particular marketing program to restore travelling between India and Singapore to be able to market their cultural experiences and surprises that are attractive to Indian travellers.
The time of the India-Singapore travel goody partnership is quite a significant issue since it is in line with the 60th anniversary of diplomatic relations between India and Singapore in 2025. With more such celebrations of milestones, there is a certainty that the relationship between the two countries will be further improved, with the product of the result being more travel exchange between India and Singapore.
Commenting on the impetus of IndiGo in providing the increased flow of passengers between India and Singapore, CEO Pieter Elbers did this. He stated, IndiGo has given an exclusive opportunity to cater to this market using the humdrum route system and the forthcoming premium services, which are entering into a new game.
This is the next major step towards making India and Singapore a destination that people want to travel by the virtue of the fact that IndiGo is a player that knows its stuff in operations and Singapore Tourism Board that has been fighting hard to get destination marketing done on two parts of the relationships to work together in pulling people in travelling between the two nations. It will also help in the growth of tourism, as well as better economic relations between the two states.
As Singapore remains a necessity for the leisure and business traveller to India, such an agreement could not have come at a better time to maximise the profitable India-Singapore travel sector.
