The fintech industry in Singapore has made a significant stride in transforming the nature of the correlation between the entities and the consumers, owing to a latest AI package developed by a tech company Moneythor. The product is expected to assist the banks in Southeast Asia to provide more personalized digital experiences similar to those in lifestyle and media applications.
Moneythor, a Singapore-based company, has launched this package as a part of its endeavor to update the modernizing banking facet that incorporates smart automation and customer-focused digital solutions. The new platform is a combination of several functions of artificial intelligence that enable financial institutions to perceive and react to the behavior of users in real-time.
Focus on Personalized Banking Experiences
The best thing about Moneythor AI platform is that it is capable of generating custom customer experience by sophisticated data processing and using smart algorithms. The technology allows banks to develop dynamic content that will generate campaigns as per individual preferences, past interactions and usages.
Martin Frick, CEO, Moneythor, said that the suite is meeting an increasing consumer interest in more interactive and context-dependent banking functions. Apps are able to recognise the needs, preferences and behaviours of consumers upon which they interact with them. Banking should be no different,” he said.
Instead of providing a one-time content, the system will pull out contextual knowledge to enable banks to reach out to users in a timely, useful and an interesting manner by way of notifications, financial tips or even spending reports.
Moneythor has been concentrating on machine learning and other data analytics solutions for more than a decade. The new AI suite is based on the same foundation, extending it with the aspects of conversational and agentic AI, which run on large language models (LLMs). The system contrasts with the traditional model since it does not need consistent retraining to be more compatible with continuing customer campaigns.
The solution will also assist in quicker implementation of marketing and peripheral communication tools that may change with time as required by the customer’s demand.
Expanding Client Base Reflects Growing Adoption
A list of its banking clients continues to expand with the significant names like DBS, Trust Bank, Standard Chartered, and RHB Bank. Such collaborations point to high levels of regional optimism and confidence towards the capacities of the platform.
Frick said that, “Customers of today expect their banks to offer digital experiences on par with those being provided by technology companies.” Our platform allows banks to bridge that gap, being convenient, relevant and valuable.
The system is also growing across borders with clients in Europe, Middle East, Australia and North America. ANZ, NAB, Orange Bank, and Booster are global institutions which have already used the technology provided by the company to ensure the attainment of better customer engagement.
In spite of a headquarters in Singapore, Moneythor has an expanding global workforce with branch offices in Paris, Dubai, Sydney, Tokyo, Riyadh, and Miami. The geographical coverage allows the company to (1) serve the specific requirements of various banking markets and (2), remain on its main path of being unique and responding to the specific needs of customers in a real-time manner.
The launch of the suite is timely as the banks are faced with the pressure of keeping consumers and being relevant in a highly competitive digital setting. In the light of consumer tech expectations, numerous traditional financial services are considering the modernization of their services by reaching out to fintech providers such as Moneythor.
Positioning for the Future
With the help of several years of experience in the field and the AI architecture considered to be on the edge, the AI suite developed by Moneythor is not merely the next step towards maintaining the technology level, but the way of letting banks stay in touch with the rapidly changing digital economy.
With fintech steadily influencing the way financial services are being delivered, there is also an undercurrent of innovation taking place whereby greater clarity about different customers, their levels of satisfaction and financial decision-making capabilities are more likely to be achieved with greater consistency.
