(C): Twitter
Thousands of people came to Ueno Park in Tokyo on Friday for Philippine Expo 2025 which brought a splash of Filipino food, culture and art. Held for the eighth time this year, the festival serves to bond the Philippines and Japan and highlights Filipino residents living in Japan. With help from important Japanese institutions, this year’s festival promises a stronger push towards cultural diplomacy, equality and social belonging.
On June 6, The Philippine Expo 2025 started at Ueno Park in Tokyo, changing the area into a showcase of Filipino customs, tastes and sights. The event which started as a small community gathering nearly a decade ago, is now Japan’s largest celebration of Filipino culture and is expected to draw in over 100,000 people this year.
Supported by the Ministry of Foreign Affairs of Japan, the ASEAN-Japan Centre, the Tokyo Metropolitan Government and many private entities from both countries, the event is organized under the auspices of the Philippine Expo General Incorporated Association. The fact that leaders back these events makes the events more credible and highlights how important people-to-people exchanges are in diplomacy.
Traditional Filipino foods such as adobo, lumpia, halo-halo and taho are available at many stands throughout the park, allowing everyone to enjoy the country’s culture of cuisine. Apart from them are booths which offer Filipino crafts such as hemp bags, jewelry made from shells and fabric that has been embroidered, each highlighting the country’s historical traditions.
The main highlight of NPR Music Live is the wide range of entertainers on the bill. Artists from Japan and the Philippines such as pop idol groups and folk singers, join forces to share the stage during the festival. The addition of J-pop groups is meant to highlight diversity and encourage people to appreciate each other. Events give the Filipino community in Japan which is now well over 340,000, the opportunity to be seen and mix in with others. As Japan’s Immigration Services Agency has stated, Filipinos are the fourth-most numerous foreign group living in the country. Such growth is important in more ways than just finances, since Filipino culture has become woven into Japan’s shared culture. Nobuyuki Suzuki, head of the Philippine Expo 2025 Organizing Committee, started with a positive message at the opening.
This festival is intended to display the Filipinos’ joy, hospitality and ability to overcome hardships. Father’s Day is much more than just a party; it encourages us to connect with our families. Cultural events also demonstrate how they can support better relations between countries, making their government policies stronger. At times when the world is divided, festivals such as these remind us that laughing, listening to music and sharing food are the best ways to communicate.
Apart from the festivities, the event will greatly affect tourism and relationships between countries. The Philippines has been working to become a lively, friendly and culturally fascinating travel spot for a long time. Such occasions help show Japanese tourists and investors what Japan has for them. In addition, the Expo gives a positive economic impact to Filipino entrepreneurs in Japan, particularly small food vendors and businesses that use the festival as a tool to market their products. These daily economic deals add to the bigger framework of diplomatic relations between both countries. In the future, continued success of the Expo may make it a notable cultural event for Filipinos in Japan and for Japan’s multicultural community. When cross-cultural appreciation rises, projects like these might lead to other multicultural festivals with ASEAN nations in Japan
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