The Red Lotus Sea of Udon Thani broke the record of more than 50,000 visitors since early December 2025, being promoted by an artificial viral AI campaign on social media under the hashtag Amazing Thailand, where Blackpink Lisa acted as the Ambassador of TAT. The January 22, 2026 “Feel All the Feelings” image of Lisa on a wooden boat amid pink lotus blooms sparked memes accusing AI fakery, but TAT clarified it was real footage enhanced with CGI, not AI. Boat rides increased dramatically to 100-plus per day, most of them asking to be on the boat of Lisa, which doubled the tourism during high bloom. TAT Governor Thapanee Kiatphaibool hailed memes as free marketing, boosting interest ahead of the January 28 full film. This Lisa effect demonstrates the potential of CGI in viral campaigns, which has increased 40 percent of booking spikes and emphasized the digital competence of Thai creators.
Viral Campaign Impact
The image of Lisa Red Lotus Sea made the online interaction of people tremendous, as its beauty was acclaimed by the fans and the realism of the image was doubted by critics, which encouraged memes in different platforms. TAT made it clear that it was a real shoot with enhanced professional CGI, but not AI, but AI content created by users increased reach. The demand to do boat rides by visitors increased tremendously, which showed the effectiveness of viral AI social media campaign in promoting tourism.
Record Visitor Boost
The Red Lotus Sea in Udon Thani was visited by all-time high numbers after the campaign, with memes triggering the desire to visit the location. Thai creators and their contributions to digital promotion, which Thapanee Kiatphaibool of TAT referred to as a golden opportunity, are displayed.
Official Social Media Post
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