The Mohammed bin Rashid Al Maktoum Global Initiatives (MBRGI) of the UAE in collaboration with the 1 Billion Followers Summit have partnered with YouTube star MrBeast to start 1 Billion Acts of Kindness. The program seeks to make social media influence a force of good by motivating the acts of compassion in real life. The collaboration is a combination of the humanitarian vision of the UAE and the global digital presence of MrBeast, which demonstrates that creators can become the leaders of the positive change that will go beyond the entertainment industry and mobilize millions of people to live in a more emphatic, sustainable, and generous world.
The partnership once again establishes the UAE as a leader in combining technology and humanity. Dubai is becoming a destination of purpose-driven innovation with a strong history of MBRGI in the areas of education, health, and sustainability, and the power of the 1 Billion Followers Summit to shape the content creators. The collaboration with MrBeast indicates how the UAE wants to use digital storytelling as the factor to drive social good and global connection.
This campaign transforms the story behind social media to mobilization rather than monetization. The 1 Billion Acts of Kindness by MrBeast is in line with the global humanitarian vision of the UAE. The 10 highest ranking global creators at the 2026 Summit will not be competing to gain popularity, but based on the output they contribute to the world, proving that the next generation of influencers will be characterized by their impact on the world, rather than their number of followers.
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