Visit Malaysia Year 2026 campaign launches globally with ‘Eco-Heritage’ focus in London

Malaysia has officially kicked off its global promotional drive for the Visit Malaysia Year 2026 campaign at the “Destinations: The Holiday & Travel Show” in London. Such tactical opening will make the country one of the leading destinations in terms of sustainable travel with a specific focus on the unusual theme called Eco-Heritage that is a combination of the rich local culture and ecological preservation. The Malaysian tourism has a target of encouraging 35.6 million international arrivals and 147.1 billion in receipts. The entry to the UK, which is a major long-haul market, by Malaysia is an indication of its desire to rejuvenate its tourism industry by introducing high-value, experiential travel that respects nature and society.

Showcasing the Eco-Heritage focus to the World

The campaign’s core identity revolves around a distinct Eco-Heritage focus, designed to appeal to the modern, conscientious traveler. This story brings out Malaysia as a destination of UNESCO heritage sites, ancient rainforests, and various biodiversity as well as the multicultural heritage. The project also encourages edutainment and volunteer tourism where the visitors are invited to take an active part in the local conservation activities. By harmonizing heritage preservation with eco-tourism, the Eco-Heritage focus ensures that tourism growth translates into tangible benefits for local communities and the preservation of Malaysia’s natural assets.

Highlights of the London launch

The London launch at Olympia served as the perfect stage to unveil the campaign’s vibrant assets, including the adorable Malayan Sun Bear mascots, Wira and Manja. Tourism Malaysia partners in the industry such as Malaysia Airlines and YTL Hotels came together to offer integrated travel packages to British holidaymakers. The London launch also featured cultural performances and culinary demonstrations, offering a sensory preview of the “Surreal Experiences” that await visitors. This incident predetermines a year of international activities aimed at positioning Malaysia as the main destination of the post-pandemic travel revival.

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