Malaysia Airlines Partners With Mumbai Indians in a high impact sports marketing agreement and becomes the franchisee Official Global Airline Partner. The alliance is expected to enhance the brand visibility of the airline in India through the massive fan base and popularity of Mumbai Indians, the global cricket team. This partnership is an integration of aviation, tourism and sports to establish closer emotional ties to the audiences of cricket.
Strategic Alliance to Expand Global Reach
Under the agreement, there will be a situation where Malaysia Airlines Partners With Mumbai Indians will feature the branding of the airline on various team items and on the promotion platform. The tie-up aims at the involvement of the fans, co-branded promotions and travel experience opportunities that can make Malaysia a destination of choice among the Indian travelers. To Mumbai Indians, the sponsorship will give it a high quality international brand to its sponsorship portfolio, which will enhance its commercial presence beyond cricket. This has been perceived as a clever blend of both sports-influenced and tourism-focused marketing to the industry experts.
