In a bold move, The Clueless, a Spanish advertising agency, has shifted its focus from human models to an artificial intelligence-generated influencer named Aitana. Designed to appear as a 25-year-old woman with distinctive pink hair hailing from Barcelona, Aitana has become a lucrative venture for the agency, reportedly bringing in up to $11,000 in monthly revenue.
Rubén Cruz, the founder of The Clueless, explained that the decision to create Aitana was born out of a desire to free the agency from the challenges associated with human clients, including egos and specific demands. This innovative approach underscores the growing trend of AI-generated models and influencers gaining prominence in the digital landscape.
Aitana’s realistic appearance has apparently led to financial success, securing brand deals worth over $1,100 each. Beyond traditional advertising, Aitana has ventured into adult content on a platform called Fanvue, akin to OnlyFans. Additionally, her Instagram account has amassed nearly 150,000 followers, showcasing the potential of AI-generated influencers in capturing audience attention.
What makes this development particularly intriguing is the claim that Aitana has successfully interacted with humans who were unaware of her non-existent physical existence. According to Cruz, a well-known Latin American actor reached out to Aitana, expressing interest in dating her, highlighting the deception facilitated by her realistic appearance.
The introduction of AI influencers like Aitana raises questions about the future of human influencers in the digital realm. Cruz suggested that businesses might prefer AI-generated models to avoid the complications associated with human influencers, such as continuity issues or unexpected departures.
Furthermore, the cost-effectiveness of using AI-generated images compared to hiring human celebrities is a significant factor. Cruz cited instances where human influencers demand exorbitant fees for social media posts, questioning the rationale behind such high payments.
While AI influencers present an innovative approach to digital marketing, their emergence is not without controversy. The concept challenges traditional notions of human labor, especially in industries like acting and modeling. The potential for AI-generated influencers to replace human counterparts sparks debates about the ethical and economic implications of this technological shift.
As more agencies explore the possibilities of AI-generated influencers, the future of human influencers remains uncertain. The rise of virtual models like Aitana signals a paradigm shift in the way brands engage with audiences, leaving many to ponder whether this trend will redefine the influencer landscape in the long run.