Skincare is considered to be an identity in the world of K-beauty, which plays a significant role in how they appear in public and even during their personal times. And “Dr.Althea’s” recent update of choosing Jiyu the rising star and the leader of the girl group KiiiKiii has sparked the buzz among the beauty and the entertainment industry. Authenticity, freshness, individuality are some of the unique features of this brand for which Jiyu stands rightly into it with all her modern Korean Skincare standards.
Since the debut of Jiyu into K-pop which is early 2025, where her natural, expressive beauty and effortless charm have captivated audiences. So, the philosophy of Dr.Althea which is blending both nature’s purity and the deep-rooted skincare culture of Korea is ideal to an appealing face like Jiyu. By partnering their brand with this young talent, they have tapped into a new generation who loves to embrace their skincare as a form of self-expression.
In a society where skincare is considered to be a daily ritual, Jiyu is not just a model but a reflection of what true beauty is in today’s Korea.
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