Meta’s Threads app usage goes down by 79% within a month

WhatsAppWhatsAppFacebookFacebookTwitterTwitterPinterestPinterestRedditRedditGmailGmailShareShare

Threads, an online social media and social networking service operated by Meta Platforms, has been struggling to maintain its initial user engagement. 

SimilarWeb Ltd., a data aggregation company specializing in web traffic and performance, has reported a significant setback in user engagement. According to recent data by SimilarWeb, Threads by Instagram witnessed a 79 per cent drop in traffic within a month. 

According to the report, the app witnessed a huge traffic of 49.3 million daily active users on July 7. However, the number of active users is now down to just 10.3 million. Reportedly, the average time spent on Threads app also went down from 21 minutes a day to just 3 minutes a day in the United States. 

Threads rival app, X (Twitter), is doing better. Elon Musk’s X currently has over 100 million active users. Generally, they spend an average time of around 25 minutes per day, which is more than Threads app. 

The Threads app registered more than 100 million sign-ups within a few days of its official launch in July, according to Meta’s chief executive Mark Zuckerberg. However, the platform failed to secure the traffic. 

After a few days, the app started experiencing a decline in the number of active users. It failed to retain the user base. 

Keep Reading

The app was launched by an American multinational technology conglomerate Meta Platforms on 5 July 2023. It was made available on the Apple App Store and the Google Play Store. 

Mark Zuckerberg also created his account on Threads. After joining the app, he said, “Threads is here. Let’s do this. The goal is to keep it friendly as it expands.”

Recently, the app added new features in order to retain the user base. It introduced features like chronological timelines and dedicated timelines on the platform. 

Tags: Threads App
Jasmine C.

Mabuhay! An upcoming Newswriter for the Asian Affairs from the Pearl of the Orient - Philippines. Avid follower of celebrity gossips, fashion news. I got into writing so that my fellow Kababayan will be constantly updated with the latest news.

Recent Posts

Hollywood’s Empathetic Actor Keanu Reeves’ Amazing Lineup of this 2025!

Keanu Reeves, a man who shines as a standout actor in Hollywood with his grounded and simple life, inspiring both…

July 23, 2025

Fujisaki Nagi Announces Retirement From Girl Group ‘Saishu Mirai Shoujo’!

Fujisaki Nagi has earned both fandom and a wave of love across the nation for her grit that chases her…

July 23, 2025

UEFA Champions League 2025 – Second Qualifying Results & Fixtures

The UEFA Champions League Second Qualifying round has arrived the crucial stage where the various clubs in the tournament are…

July 23, 2025

T.O.P Solo Comeback 2025: Former BIGBANG Rapper Plans Musical Return After Squid Game Success

The latest BIGBANG member T.O.P is back in news with the speculations of his long-awaited solo comeback in 2025. According…

July 23, 2025

‘Merry Kills People’ – A Terrifying Combo of Doctor & Detective Premiering This Summer

TVING has set their chart for the weekday broadcast of the upcoming Korean drama ‘Merry Kills People’ and they have…

July 23, 2025

July 23 Observances: National Children’s Day and More Events

July 23 2025 is not just another date that you can find on your calendar. This day is also associated…

July 23, 2025