(C): Unsplash
The minimalism that was once considered as a Western way of life is now becoming very popular with the young people in Asia. The youth in different nations such as Japan, South Korea, India, and Singapore are adopting the principle of simplicity, sustainability and living deliberately. As a result of digital exhaustion, increasing living expenses, and the urge to be conscious of consumption, they are shunning material excess. The philosophy of less is more is also being propagated by social media influencers and lifestyle creators who display clean aesthetics, capsule wardrobes and tidy homes. This trend is a sign of a more cultural change -a movement that does not promote consumerism and status symbols, but rather, celebrates peace, authenticity, and environmentalism.
Minimalism does not mean that Asian young people are deprived; it means that they are free. It enables them to empty their heads as well as their rooms. The city apartments in large cities such as Tokyo, Seoul or Mumbai are meant to stimulate minimalist living behaviour. It is now concerned with experiences, relationships and personal development instead of material possessions.
Minimalism is also in line with the emerging environmental consciousness. The young Asians are minimizing waste and promoting ethical brands by buying less, but better products. Minimalism in fashion, green interior design and conscious consumption are becoming the new trends. It is a way of self-expression, which demonstrates independence and emotional balance to many that is a response to the stresses of modern life.
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