The US presidential election is one of the most contentious and polarized in history. The election also saw the unprecedented role and influence of social media influencers, who used their platforms and followers to endorse, campaign, and mobilize for their preferred candidates. The question arises: do influencers have more sway than celebrities for the US elections? Advantages and disadvantages of …

In recent times, influencers have become the subject of discussion, after Indonesian President Joko “Jokowi” Widodo invited them to the Presidential Palance and acknowledged that there was a budget for influencers. Jokowi’s spokesman Fadjroel Rachman said that influencers were among key opinion leaders for society following the development of the digital transformation era and economy. He said that in democratic …