Fans are busy stirring up the K-pop world with the latest news regarding the release of BLACKPINK’s highly anticipated music video teaser, titled “Jump.” The teaser for BLACKPINK has been criticised for allegedly using AI in the teaser for their song “JUMP,” as netizens pointed out that the members did not typically look the way they did. The controversy has got to come at an inopportune time as the group prepares to make their first comeback in such a long time and also unveil their DEADLINE World Tour.
BLACKPINK, with members Rosé, Lisa, Jennie, and Jisoo, posted a 30-second preview of the Jump teaser on July 7, 2025, coming after their live performance of the tune at the Seoul concert. Nevertheless, the said exciting preview turned out to be the centre of the debate on the use of AI instead of K-pop music videos.
BLACKPINK Jump Teaser AI Allegations: What Fans Are Saying
The Blackpink jump teaser AI scandal started shortly after the release of the video. Users of Reddit and the fans of social media saw the apparent consequences of artificial intelligence intervention in the marketing materials within a short time. The scene that is most bashed is where the four members of BLACKPINK emerge on digital billboards that are extremely built on the ground, and fans have voiced out that it is ridiculous how models on those billboards do not look like their natural faces at all.
According to one of the Reddit users, the use of Blackpink AI was painfully obvious, and the editing was poor. A large number of fans were complaining that the editing of the scenes was so much that you could barely recognise Rosé, Lisa, Jennie, and Jisoo. Others said that faces generated by the AI turned the BLACKPINK members into an entirely different K-pop artist and questioned the legitimacy of its marketing materials.
This issue concerning the blackpink jump has been very acute as fans believe that YG Entertainment, which has the group under its management, did nothing to preserve the natural look of the girls. This has brought bashing through the use of social media, which has seen many people pose a rebuttal regarding this use of AI in making video clips on music being suitable to be used on such a big comeback smash.
The Growing Concern About AI in K-pop Music Videos
The controversy surrounding the Blackpink jump teaser AI video has brought to the debate of more extensive use of artificial intelligence in K-pop music videos and advertisements. This trend is worrying to many observers and fans of the industry, as it is being perceived as a danger to human creativity and the originality of art.
However, critics claim that the entire field of AI applied to music videos might result in the homogenization of the content production process by substituting the artistic image with the visuals produced by the algorithm. The Blackpink AI controversy has emerged as the representation of these wider issues, as fans are utilising this event to extol upon the dangers that AI might harbour towards the entertainment industry.
Indeed, the questions thrown into the air concerning human value in artistry and capabilities that professional illustrators, video editors, and creative directors contribute to their activities relate to the introduction of AI in music videos. By choosing AI-made content, the companies risk losing valuable creativity and the touch of the human factor offered by the human artists in favour of the affordable option.
