Netflix has officially expanded its restrictive password sharing policies to include mobile-only plans across key Asian markets, effective immediately. In the past, mobile subscribers on cheaper mobile plans in other countries such as India, Indonesia and Philippines were not subjected to the stringent house-hold location tracking as was being applied to regular subscribers. Nevertheless, the current update of the streaming giant now demands such users to specify a main location and authenticate devices after 31 days. The shift is expected to transform free-riding clients to paying subscribers but has provoked instant anger, with hashtags canceling the subscriptions going viral in the area as customers claim this is a way of undermining the portability of mobile subscriptions.
Netflix Asia faces intense scrutiny from subscribers
The announcement has led to a wave of criticism targeting Netflix Asia. Users argue that the new restrictions fundamentally misunderstand the usage patterns of the region’s digital nomads and students, who rely on mobile-only plans for their flexibility. Mobile users do not always have a fixed IP address identified as the house hold, unlike regular TV-based plans, which means the “primary location” requirement is technically burdensome and practically limiting to commuters and migrant workers, the target audience of these low-end plans.
Password sharing restrictions tighten globally
This new policy is the last step towards the global policy of Netflix to eliminate account sharing. By closing the loophole on mobile-only plans, Netflix hopes to bolster revenue in high-growth Asian markets. Analysts however caution that such aggressive implementation would turn counterproductive, pushing cost-sensitive customers to local competitors or piracy, instead of turning them into full-paying customers.
