Aesthetic tourism has exploded, with a sharp 40% rise in travelers from Singapore and Malaysia booking cosmetic treatments in Bangkok and Seoul this January 2026. Driven by K-beauty and Thai wellness hubs, platforms like Klook and Trip.com report surges in Botox, fillers, laser skin, rhinoplasty, and double eyelid surgery packages combining procedures with stays. The leading hospitals in Bangkok, Bumrungrad and Yanhee, and Seoul, ID and TL clinics, provide 50-70% discounts compared to their home prices as a result of self-care behavior following the pandemic. The 1.17M foreign patients into South Korea in 2024 (68% aesthetic) and the 3M medical tourists in Thailand underscore the power of Asia, which is driven by Instagram influencers and the visa facilitation. Researchers forecast that there will be 21.95B beauty tourism in the world by 2026.
Bangkok Cosmetic Hub Appeal
Bumrungrad sees Singaporeans for fillers, lasers at THB 10k-50k vs SGD 2k-5k home.
Seoul K-Beauty Dominance
TL Hospital draws Malaysians for eyelids, Botox; 85% Seoul patients from Asia.
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