Philippines – In transit to Levis’ 150th birthday celebration in 2023, famous denim mark Levi’s opened its lead Philippine store at the second floor of SM Mall of Asia Main Mall in Pasay City yesterday.
The store is the main in the country to offer hand-painting and computerized weaving personalization administrations through its in-house Tailor Shop, said Signature Lines Inc. VP for Marketing and Customer Experience Marielle Ardiente.
Aside from its Tailor Shop that offers customization through patches, framing, stitching and collectible pins, at the core of the store is one of the brand’s fundamental beliefs, manageability. Thusly, clients are not just welcome to carry their old Levi’s pants to be renovated by the Tailor Shop; customers can likewise look at new feasible lines like the Fresh assortment, with somewhat biodegradable, plant-based clothing made of products of the soil.
Ardiente reviewed that the brand as of late declared that 50 to 70% of its bottoms are as of now developed utilizing waterless innovation. As per the United Nations, it takes some pants 7,500 liters of water from developing the cotton, to development and in any event, setting it up for selling.
Other than saving gallons of water, Levi’s, said Ardiente, invests heavily of its exemplary 501 pants made of manageable natural cotton, as well as assortments to some degree made of reused water bottles. Consistent with the brand’s ethos of development and solidness, the store likewise conveys Handmade in Japan assortments.
Until June 26, customers can get a free upcycled sling sack for each P3,500 buy from the new store. Until June 12, SM Advantage Card individuals get 10% off on all consistently evaluated things while Prestige individuals get extra 501 focuses for each P10,000 buy
After SM Makati and Mall of Asia, SM intends to open more Levi’s stores with a comparable Tailor Shop idea in SMs Fairview, Megamall, North EDSA, Lipa in Batangas and in Tuguegarao.
Tuguegarao City, said Ardiente, is a “denim country,” very much like San Francisco, California – the origination of pants where broker Levi Strauss created them to take care of dash for unheard of wealth miners.
Morever, Since their development in 1873, Levi’s pants have become one of the most unmistakable articles of clothing on the planet, known for its exemplary American style and easy cool. In 2019, Levi Strauss and Co’s. accounted for financial net incomes were $5.8 billion. Accessible in north of 110 nations, the brand marks 501 Day each May 20. Along with this, Ardiente detailed that their workforce has gotten back to pre-pandemic levels because of the flood of customers even on non-weekend days.