The era of the exclusive lifestyles of the wealthy and well-known is long gone. The mystique still exists despite the access to lifestyles that most people were not aware of provided through social media feeds and vlogs.
Nothing could more perfectly exemplify this attraction than the socialites who previously graced society columns. Thanks to the internet and their personal pages, people are now in control of their own narrative. Small Laude, an entrepreneur and old-money scion whose “crazy rich” life has been extensively documented in her vlogs—and devoted subscribers—is likely the best example.
Viewers undoubtedly admire her larger-than-life lifestyle, but what exactly does she spend her wealth on?
Who is Small Laude?
Born Marissa Eduardo, Small has been married to business mogul Philip Laude, a famous confectionery manufacturer in the nation, for more than two decades. They met through a mutual friend, fell in love, were married, and now have four kids: Christopher, Michael, Timothy, and Allison.
Small, however, is familiar with the heiress lifestyle because her family owns a variety of businesses, including rice milling, trading, and garment export. Her older sisters Melba and Alice, whose Ate Alice is the founder and CEO of Sta. Elena Construction and Development Corporation, are both successful businesswomen. They have a number of well-known, expansive properties on their project list, including the Solaire Resort and Casino, SM Seaside Cebu, and SM Mall of Asia.
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Small Laude Home
It’s understandable that they have reaped the benefits of their achievement given the wealth of successful firms in their dossier. One of them is their opulent six-story home, for which Small’s mother-in-law gave the land. The building that once stood on the land was Ed Calma’s, a renowned architect. A modern residence with a tropical theme is now visible.
The mansion reportedly has five bedrooms, a study, a pool area, a home gym, a garden, a gazebo, an enormous art collection, and even beautiful elevators!
Speaking of which, Small’s large named-closet is undoubtedly not a secret, as it has been prominently featured in both her closet tours and her Instagram OOTDs. She mentions her collection of incredibly expensive Hermès bags in several vlogs as some of her go-to accessories, including the Birkin 30 Himalayan bag, which is currently priced at $250,000, or roughly P14,719,000!
In addition to maintaining close ties with local personalities and celebrities like Vicki Belo and Karen Davila, the socialite has also been spotted at parties around the world, where she has crossed paths with stars like John Legend, Leonardo DiCaprio, and Mohamed Hadid, the real estate magnate and father of supermodels Gigi and Bella Hadid. Small’s name frequently appears on elite guest lists, such as the one for the LACMA’s Art and Film Gala.
The educational elite and brainiest institutions are the alma maters of the Laude family! One such instance is Allison, the youngest daughter of Small and Philip, who graduated with high honours from the esteemed International School Manila. The institute is expensive as well; for high school students, the annual tuition is P496,000!
The Laude matriarch is a frequent traveller, as evidenced by her first class tickets on five-star airlines like Emirates and her YouTube channel. Her passport is fully marked, from family-friendly shopping in Madrid to trips to Bangkok to eat mango sticky rice and Tiffany and Co. events in Tokyo!
Small is the epitome of blessed, and you better believe she’s the kind to share it with others! The vlogger-entrepreneur gives back by participating in charitable endeavors, such as the time she and Alice gave groceries to the residents of Payatas.