And here, practically 2025 is nearly finished. It was a year of viral moments that were easily integrated into the daily discussion in the Philippines. From screaming OA! on the Internet to singing on Multo!, and responding to the scandalous case about the explosive flood control, Filipinos once again demonstrated how quickly online trends could influence national discourse. These viral moments in Philippines social media not only mirror the tastes in entertainment, but also the sentiment, accountability, and taste of humor in difficult times. This is a listicle of the memorable viral content in Philippine digital culture that characterized 2025.
Pop Pop Beach, Music, and other Viral Moments in Philippines
Pinoy Big Brother: Celebrity Collab Edition Replaces Feeds.
The Bahay ni Kuya was first shared, which made PBB Collab 1.0 a goldmine of viral moments in Philippines social media, when Kapuso and Kapamilya stars shared the video together. The catchphrase of OA of Klarisse de Guzman and the hug between Will Ashley and Bianca De Vera, filled with kilig on Big Night, was trending.
Mommy Grace Tanfelix Transforms into a Meme Icon
Home-cooked meals by Miguel Tanfelix’s mum, Grace Tanfelix, and her catchphrase, “OK na to”, won over the hearts of people. Her wholesome content brings in positivity and laughter, and she is one of the viral personalities of the year.
Cup of Joe: Multo Becomes the Soundtrack of 2025.
The Multo of Coffee by Cup of Joe replaced TikTok, Reels, and playlists all across the nation. The heartbreak anthem was the most played song on Spotify in the Philippines, and that is why it made it through the list of the most dense viral moments in Philippines music culture.
Read more: Thai Celebrities Who Ruled Feeds and Trends in 2025
Scandals, Social Issues, and Internet Talk of the Year
Accidental Disclosure of Alleged Affair by Coldplay Concert
One of the events that triggered a viral jumbotron moment at a Coldplay concert was when the British singer Chris Martin jokingly commented on a suspicious couple. Internet sleuths soon tracked down the faces behind them, and investigations and statements made by the defendants led to days of internet arguing.
Flood Control Satire by Michael V. Ciala Dismaya
The satirical sketch by Michael V. on the so-called corruption in the flood control projects resonated with netizens. The character Ciala Dismaya came to be the representative of the frustrations of the population, which demonstrated how comedy might highlight serious problems of a nation.
The Discourse of the Rise of Nepo Babies
The “nepo babies” were the buzzword during a time when the netizens were investigating the extravagant ways of life of children of influential people amidst corruption scandals. This debate turned out to be one of the hottest viral debates in Philippine online communities.
Birthday Wish by Kara David Goes Viral
The wish of journalist Kara David, who bluntly called to stop corruption on the occasion of her birthday, was heard. The phrase was very popular; it was printed on demonstration posters, and it reflected the rage of the population.
Miss Universe 2025 Scandals
There were walkouts, judge resignation scandals, rigging, and accident onstage scandals; the Miss Universe pageant brought constant drama that propelled multiple viral moments in the entertainment conversation in the Philippines.
‘What Haffen Vela?’ Makes a Comeback
A rediscovered video of the line “What Haffen Vela?” by Cristopher Diwata became a viral success, making the song a laugh, meme, and even a new career path for the actor.
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