Indonesia develops law allowing digital platforms to pay media for content

Indonesia is preparing a legislation that will enable media outlets to accept fees from digital platforms or aggregators that distribute their material, the country’s Press Council announced on February 9.

According to Arif Zulkifli, a member of Indonesia’s Press Council, the new regulation is intended to level the playing field in terms of content provision and profit generation between media and internet companies.

The measure, presented two years ago, was inspired by similar laws in Germany and Australia, and a presidential rule is anticipated to be issued within a month.

In Indonesia, digital platforms include Facebook, Alphabet Inc’s Google, and a few local aggregators.

These platforms, according to Arif, gain from carrying material produced by media corporations, although “most media earn modest revenues.”

He stated, “There is no balance in this.”

Keep Reading

Under the new law, the Press Council will decide pricing structures and payment methods, as well as serve as a mediator in the case of a dispute.

In March of 2021, the News Media Bargaining Code went into force in Australia. According to a study by the U.S. Treasury Department, since then, internet companies have signed more than thirty contracts with media sites in exchange for material that produced clicks and advertising revenue.

According to the research, these partnerships have enabled news organizations to hire additional journalists and make other vital investments in their operations.

President Joko Widodo, speaking at an event honoring the Indonesian press on Thursday, underlined the urgent need for the new law, since 60% of the Southeast Asian nation’s advertising industry is dominated by foreign digital platforms.

Read| Park Eun-bin will appear in a new romantic comedy drama

“Approximately 60% of advertising expenditures were absorbed by digital media, particularly overseas platforms. This is unfortunate,” he remarked.

Burapha

Sawadee-khrup. I am a multicultural Thai newswriter that is always on the lookout for daily news that are intriguing and unique in my native country Thailand.

Recent Posts

North Korea’s New ICBM Launch: An Assertive Display of Strength Amid Global Tensions

With a record-setting intercontinental ballistic missile (ICBM) test, North Korea boldly claimed it as the "world's most powerful strategic deterrent."…

October 31, 2024

Record Snow Delay Leaves Japan’s Mount Fuji Bare in October: Climate Change Alters Iconic Landscape

Late October's bare Mount Fuji, a symbol of resiliency and natural beauty, marks the first time in 130 years that…

October 31, 2024

Understanding Why Children Lie: A Guide for Parents

Children eventually learn to see that others cannot read their thoughts as they negotiate their developmental path. Research on an…

October 31, 2024

Netflix Releases ‘Moments’ Feature to Boost Clip Sharing as Part of New Brand Campaign

With a new tool dubbed "Moments," Netflix is improving users' experience and sharing of their preferred scenes. Although the behemoth…

October 31, 2024

Stranger Things: Could Eleven and the Demogorgon Be More Connected Than We Think?

The modest town of Hawkins, Indiana became the center of otherworldly horror once Stranger Things first showed viewers Eleven, a…

October 30, 2024

Crown Prince of Abu Dhabi Strengthens UAE-Singapore Ties During Official Visit

Recently paying an official visit to Singapore in a historic diplomatic gesture emphasizing the UAE's dedication to strengthen ties in…

October 30, 2024

This website uses cookies.

Read More